In early 2014 I was asked by South London recruitment agency, Charity People to re-energise their current identity and website.
Charity people are pioneers in the charity recruitment sector and have been around for more than 25 years. After talking with key stakeholders, I found that Charity People place a considerable amount of emphasis on their integrity, collaborative nature and their consultants knowledge and experiences in the field. It was these core values that underpinned the development and strategy of the new identity.
I started by creating three unique logo concepts that charachterised the spirit of the company and developed a styleguide for each one. played an essential role in establishing a clear direction and produced a solid foundation for the brand.
I created a modern, responsive website that represented the personality and beliefs of Charity People. Because the new identity was based on collaboration, humility and the people behind Charity People, we decided to use the consultants as the faces of the brand.visit theclub.ba.com